logos & branding
Your business brand is a valuable asset. It must be carefully crafted to appropriately represent and differentiate your business, and to resonate with the right people.
Branding strategy services:
brand positioning and personality
designing logos and visual identity
developing brand voice, taglines and key messages.
Brand strategy: positioning and personality
Brand positioning is defining how you want your customers to perceive your brand in the marketplace. Determining what is distinctive about your business, and how you are different to competing brands.
A clear positioning helps you to be focused about what your business does and who you do it for.
Brand personality links to this, guiding how you express and portray your brand. How it speaks, behaves and looks.
I can help you to define your brand positioning and personality, aligning it with your vision and values. This prepares you to develop your brand voice and visual identity.
“Nichole helped me develop a strong, relevant and easy to roll out brand message. She is super easy to work with, listens and offers well thought out ideas and options.
Working with Nichole was very collaborative, she was open to my vision and found ways to incorporate that with her vision and understanding of my business and client demographic. In a world of marketing spin, Maybury Ink is a refreshingly down to earth business to work with.”
What is the difference between a brand and branding? Read my article to find out.
Logo and visual identity design
I can design your new logo and visual identity or refresh and re-energise your existing one, and develop a cohesive visual identity.
I will take the time to understand your business – your vision, values, positioning, personality and products/services. As well as who your customers are. I’ll research your business category and competitors, before creating concepts.
Once your logo and visual identity has been created I can design branded collateral such as business cards, social media banners, email signatures, letterhead or presentation templates, and more. And I can assist you with implementation.
To understand each step of the logo design process (and the value of engaging a professional designer!) you can read my article.
Get in touch if you want to chat or obtain a quote.
“The whole concept looks exactly like what was in my head, but better!”
Brand voice
How you express your brand personality in words is as important as how it looks. Brand voice includes your tagline and key messages, writing style and tone.
Tagline and key messages
A good business tagline helps position your business. It can clarify what you do or express an important or unique brand attribute. Key messages need to be consistent, clear and repeated often. The same as the visual aspects of your brand.
Writing style guide
A writing style guide is a key tool in your business branding kit. Outlining language style and tone, key messages, keywords and phrases, it also details your preferred editorial choices for capitalisation, spelling and more. Such consistency adds to the professionalism of your business writing.
Kind words
“Maybury Ink has been pivotal in the establishment and growth of my own brand and more recently as a subcontracted service to my clients.
Nichole has expertly designed a raft of projects ranging from infographics and social media images to photography, right through to complete branding and rebranding services. I would highly recommend Maybury Ink to businesses of all sizes that are looking to add professionalism and flair to their brand.”
“I first engaged Maybury Ink for company re-branding of my business Sixty Degrees Motorcycles in 2017. Since then Maybury Ink has also created branding from beginning to end for my car transport company, Gordon Transport & Logistics, and motorcycle transport business, CycHaul.
I was so impressed with the quality of work, attention to detail and professionalism of Maybury Ink that they are now my only provider of design and marketing services. Design and marketing is now as easy for me as making a phone call. I cannot recommend Maybury Ink highly enough.”
“Nichole conducted a Brand Audit review for my business. Her review was thorough and her comments/feedback were of great assistance in helping me sharpen up my business materials, logo and a few website details. It really helped me to have a good focus for the future going forward to ensure my business brand is represented in the best light. Thank you Nichole!”