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Lockdowns are difficult, but there are opportunities to remain creative. Read my top 5 tips for business creativity in lockdown.
Tips on how to give your Christmas branding a touch of Aussie style. Using colour, icons and your imagination to create something unique.
I am often asked by prospective clients ‘What is a branding style guide and do really I need one?’ The short answer is it’s an essential reference to keep your branding consistent.
When making significant changes to your business (or if you’ve never done it before!), reviewing your customer touchpoints and customer experience is a must.
Many small business owners see professional design services as an unnecessary expense, rather than an investment that adds value. In today’s market, quality design is an essential part of good business strategy.
It is difficult to know how to handle your small business branding and promotion during the pandemic. Read my top five tips to help you navigate the storm and decide what will work for your business.
Are you considering using this enforced slow down as an opportunity to rebrand your small business? Before you decide to go ahead, consider the reason you are rebranding, and if it’s actually worth doing.
Buzzwords and jargon contaminate business writing, and they disrupt communication. Jargon is alienating. Buzzwords quickly become tired, overused and meaningless. Ditch them in your business writing.
To develop a strong brand you need the right business name. Here are my tips for naming or renaming your business.
Favicons have regained attention recently thanks to Google, and they were a topic of much discussion at a recent website workshop I attended, so I thought I’d address a few key questions about favicons and branding.
I have pulled together everything you need to know to prepare for your photo shoot with me and understand the process.
The words ‘brand’ and ‘branding’ are often used interchangeably, and though they are interrelated they have very distinct meanings. Here I define the meanings of each, and provide an overview of branding for small business.
Our history is written in ink. Literally. Using ink we have recorded events, knowledge and stories for thousands of years.
Colours impact our emotions and perceptions. These impacts need to be considered when choosing brand colours.
At the heart of a strong business brand is an identifiable logo. Developing a logo requires creativity, research, thought and considerable work
Overusing and inconsistently using capital letters can decrease readability, which impacts communication and engagement. These guidelines will help you avoid committing any capital offences!
I am surprised and dismayed at how regularly I see poor grammar, spelling mistakes and typos in business social media posts. And not just one-off errors, but multiple mistakes.
Having a defined brand personality differentiates your business brand from other brands and helps you to stand out and break through the clutter.
There are various acceptable ways to write times, the key is to be consistent with the style you choose.
There is a correct way to write dates. A way that clearly communicates, is logical and visually clean.
Using dashes correctly and consistently can add to the professionalism of your business writing. Here is a quick lesson on how to use dashes correctly, and how to create them.
A brand is a valuable asset. It must be carefully crafted to appropriately represent a business and to resonate with the right people
Quality profile photos are an important part of your personal brand. Your headshot should reflect your professionalism and personality.
A writing style guide is an important tool in your organisation’s branding kit. Written consistency is just as important as visual consistency for a strong brand.
The start of the New Year is the perfect time to check the health of your brand, and set your business up for success.
Your business’s brand is a valuable asset, and it must be carefully maintained. Which means consistency in all visual representations of your business.
A quality profile photo is an important part of your professional visual identity. Your headshot should reflect your professionalism and personality.