Maree Lutzoff
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Project outline
I undertook a logo refresh project for Maree Lutzoff. The only version she had of her logo (pictured last) was on a coloured background. She had not been provided with a vector version. Other than being unbalanced, and the tree having too much detail for an icon or favicon, the logo was unsuitable for the new website she was having developed.
I recreated Maree’s logo, simplifying the tree so it would still work at a small scale. She moved away from the watercolour background to a single blue colour palette. I also created a reversed version of the logo showcased on an organic egg shape. She was then able to finalise her website.
You can see Maree’s new website and branding at: mareelutzoff.com.au