EBR Physio
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Project outline
EBR Physio is a long-standing, family owned physiotherapy practice located in East Boundary Road (thus EBR!) in East Bentleigh physio practice that is family owned.
I worked with EBR to rebrand their business. The existing logo was outdated, and was not differentiated enough from competitors in the local area. The client wanted to reposition the practice and strengthen the branding. EBR are a friendly, caring and honest practice, and put patient care at the forefront. They are committed to getting their patients back to doing what they love.
A new tagline, ‘Keep your body smiling’, was devised and this led the design concepts. The colour palette, previously royal blue and a deep, bright green was reviewed to ensure EBR stands out from competitors. A new shade of blue was chosen, and yellow incorporated for its connotations of being sunny, happy and vibrant.
I took photographs of EBR staff and the practice, and designed a range of branded collateral for EBR including a DL flyer, business cards, referral pad, letterhead, email signature and social media graphics.
Find out more about EBR physio at ebrphysio.com.au.