It is difficult to know how to handle your small business branding and promotion during the pandemic. Read my top five tips to help you navigate the storm and decide what will work for your business.
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Are you considering using this enforced slow down as an opportunity to rebrand your small business? Before you decide to go ahead, consider the reason you are rebranding, and if it’s actually worth doing.
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Buzzwords and jargon contaminate business writing, and they disrupt communication. Jargon is alienating. Buzzwords quickly become tired, overused and meaningless. Ditch them in your business writing.
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To develop a strong brand you need the right business name. Here are my tips for naming or renaming your business.
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