CycHaul and Gordon Transport
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Project outline
When my client Luke purchased CycHaul Motorcycle Transport he wanted to develop a bold, memorable logo and visual identity. I’d previously worked with Luke, rebranding his motorcycle service and repairs business, Sixty Degrees Motorcycles.
The CycHaul logo brief was for a design that was clean, modern, bold and simple. Luke also discussed the requirement to adapt the design for a future car transport business he envisioned starting. Reluctant to use a truck icon, I focused on logo concepts that symbolised movement, direction and strength.
The predominant colours in the marketplace were dark, cool colours such as blue, grey and black (representing serious, stable, reliable) and/or brighter, vibrant colours such as orange, yellow and red (indicating energy and confidence). We decided to use the bold hot pink colour combined with black and white to make it pop. It’s simple, eye-catching and different to key competitors.
I designed business cards, a letterhead template, social media icon and email signature for CycHaul, and Luke had his truck wrapped which looks fantastic (designed by the signwriter). You can see photos of the truck at cychaul.com.au.
And when Luke started Gordon Transport and Logistics, I developed a logo for the business using the same brand identity, as well as creating various stationery items.
“I first engaged Maybury Ink for company re-branding of my business Sixty Degrees Motorcycles in 2017. Since then Maybury Ink has also created branding from beginning to end for my car transport company, Gordon Transport & Logistics, and motorcycle transport business, CycHaul.
I was so impressed with the quality of work, attention to detail and professionalism of Maybury Ink that they are now my only provider of design and marketing services. Design and marketing is now as easy for me as making a phone call.
I cannot recommend Maybury Ink highly enough.”