Strategy and planning
I can help you to plan and implement your marketing and communication activities to ensure the efficient and effective use of your resources.
Integrated marketing and communication
A marketing and communication strategy or plan is a roadmap for your marketing, advertising, promotion, PR and communication activities. The aim is to connect with the right customers, get your message across and ultimately sell your products or services.
Developing a strategic plan means understanding your current situation and customers; determining goals and measureable objectives and then setting the strategies and tactics to achieve them. It’s important to measure and evaluate your plan and make sure it’s working, and modify it if necessary.
A marketing and communication strategy can help to:
- launch your business or a new product or service
- raise your profile or refine your image
- promote your activities or your products/services
- resolve issues
- build relationships with customers and stakeholders.
While many plans I develop are general and overarching, I can also help with specific campaigns such as advertising, social media or public relations.
To discuss your requirements, contact Nichole Maybury via mobile: 0402 217 000, or email: nichole[at]mayburyink.com.au.