Logos and branding
I develop and rejuvenate brands to ensure they are aligned, consistent and strong. I help businesses define their brand personality, create strong logos and visual identities, and develop written voice (language and key messages).
What is a brand and branding?
A brand is what people think and feel about a product, service, experience or organisation.
Branding is the practice of getting people to think or feel a certain way about your brand.
A brand is a valuable asset. It must be carefully crafted to appropriately represent a business and to resonate with the right people. Authenticity, clarity and consistency across a brand are critical.
At the heart of branding is an identifiable logo, combined with a strong visual identity (logo, colour palette, graphics, typography, imagery). The visual elements need to be aligned with business vision and values, brand personality and voice, products and services, and customer experience and expectations.
I can develop a logo and robust visual identity for your organisation and integrate it across your business's corporate and marketing collateral. If you already have a logo, I can review your visual identity and re-energise your brand.
With expertise in professional writing and planning and strategy, I can help you develop an effective and consistent brand voice aligned with your personality, and I can help to build your brand presence.
To discuss branding services, contact Nichole Maybury via mobile: 0402 217 000, or email: nichole[at]mayburyink.com.au.